Widex Allure Hearing Aid Platform: Exclusive Interview
Harley Street Hearing’s Matthew Allsop managed to get an inside look at the groundbreaking Widex Allure platform in this exclusive interview with Widex’s Sonie Harris, at the company’s headquarters in Copenhagen.
Read on as we dive into the five major innovations behind Allure – from enhanced sound quality and real-time AI personalisation to next-gen feedback control.
Kicking things off at Widex HQ
Matthew: Sonie, it’s great to see you. Thank you so much for having me here today in Copenhagen at Widex HQ, talking about all your latest tech. I have to say, I’m exhausted—exhausted from spending the whole day immersed in everything about the new Widex Allure hearing aids.
You’ve got some really exciting stuff, and I think we need to share it with the world over on the Hearing Tracker YouTube channel.
Okay, so—there are some real game-changers here, both for audiologists and for hearing aid users. I’d love for you to talk us through what’s most important.
Helping both the wearer and the provider
Sonie: What’s really important is that we’re bringing solutions that, as you mentioned, not only help the wearer but also support the provider. These solutions are clear, intuitive, and future-ready.
When we talk about that, we mean a hearing device that balances crystal-clear speech with accurate awareness of surroundings—so wearers can feel fully immersed in their environment the way they want to be.
That’s the Widex philosophy. It’s the Widex sound philosophy.
Matthew: I’ve definitely had that drilled into me all day! You’ve got some impressive new features too, right?
Sonie: Yes! Widex Allure is the name of our new platform, and what makes it special is the W1 chip that powers it. It’s incredibly fast and has the memory to support a whole new range of features.
So, it’s not just one standout—we’ve introduced five key features that really meet the needs of the wearer.
Five new features of Widex Allure
Matthew: Let’s hear them all—sorry to put you on the spot!
1. PureSound — Now even More powerful
Sonie: Allure PureSound combines advanced tech like a broadband beamformer for directionality, noise reduction, and feedback management—all while keeping our signature zero-delay processing.
Matthew: PureSound was already great on the Moment platform. But the limitation was that you couldn’t overlay other features on top of it.
Sonie: Exactly! Now you can. Research shows a 4.3 dB improvement in speech-in-noise performance with the Allure PureSound program compared to the previous version.
Matthew: Would you say it’s your “hero feature”?
Sonie: One of them! But it’s really about how all five features work together. It’s not just one star—it’s a full ensemble.
2. Speech Enhancer Pro — Mastering Noise
Sonie: Next up: Speech Enhancer Pro. It builds on our previous tech that kept noise comfortable. Now, we’re adding fast and slow-acting components to better extract speech in noisy environments.
Matthew: That’s why people come in—because they can’t hear well in noise.
Sonie: And it’s compatible with PureSound too, so users don’t have to choose between features anymore.
Matthew: Nice. Another feature you told me about—and I hope I get the name right—is the… Dynamic Feedback Cancellation Controller?
3. Dynamic Feedback Controller
Sonie: Close! It’s called the Dynamic Feedback Controller. It uses adaptive frequency shifting that’s targeted and minimal, which helps reduce whistling without harming sound quality.
Matthew: That’s exciting. Feedback control isn’t something you notice… until it’s not working.
Sonie: Exactly. We call it a “hygiene factor.” A hearing aid shouldn’t whistle. But doing that without hurting sound quality? That’s a big deal.
Matthew: The universal program really stands out too – super adaptive.
4. Smarter Sound Classification
Sonie: Yes! With Allure, we’ve enhanced the sound classification system. It now includes a beat detector to reduce errors—like misclassifying background music and disabling key features.
Now, we still classify across 11 industry-leading sound classes, but with more accuracy—so wearers can just put them in and forget about adjustments.
Matthew: Does that reduce the need for lots of fine-tuning appointments?
Sonie: That’s the goal. We’ve used anonymised cloud data from previous fittings to see which adjustments providers most often make. With that, our new fitting algorithm starts users off closer to their ideal sound—making fittings more seamless.
This can evolve over time, and we’re adding another layer on top: AI.
4. AI for real-time personalisation
Sonie: We’re focused on using AI for real patient benefit.
In the Allure app, we’ve implemented AI that helps wearers fine-tune their hearing aids in real time. It uses global user data to make intelligent suggestions based on what’s worked for others in similar situations.
Matthew: Your AI learns from real-world use, not just presets?
Sonie: Yes! And it runs on the smartphone—not the hearing aid—so we avoid battery drain and keep devices small.
5. Dedicated Streaming Compressor
Sonie: Here’s one more: We’ve separated the streaming compressor from the environmental sound processor. So now, loud surroundings won’t mess with your streaming audio quality.
Matthew: Amazing. So… the big question: When can everyone get this?
Sonie: The global launch was March 19th. Availability depends on the region.
The Widex Allure platform is now available at Harley Street Hearing. If you’re interested in a trial, get in touch with us to book a consultation.
Widex Allure: The BIGGEST Hearing Aid Upgrade of 2025? Video
Matthew Allsop is a Partner at Harley Street Hearing, and a content creator for Hearing Tracker, where he shares his honest opinion on all new hearing aid technology. Hearing Tracker is the world’s first truly independent resource for hearing aid customers. You can view his first look at ReSound Vivia video below.
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